Using automation to generate how-to videos

Tackling the Turing Test: Automation Quickly Creates Video Content for Customer Success

Customers of B2B SaaS products depend on videos as their preferred vehicle for customer success information. Many companies maintain vast video libraries that offer a wealth of narrated information in easy-to-follow screen recordings, and customers often prefer this more dynamic format to written instructions. Unfortunately for the enterprises, keeping this library up-to-date is a highly manual process: video recordings take time to produce, are costly to translate into other languages, and – most plaguing of all – can become quickly outdated with subsequent product release cycles. It is not unusual for companies to accumulate ‘video debt’, or a glut of outdated videos that do not accurately represent the latest product version. 

We at Tensility understand the importance of Customer Success for B2B SaaS companies, and are excited to announce our investment in Videate’s seed round. Based in Austin, Texas, Videate’s technology uses AI to quickly transform written documentation into finished videos related to support, on-boarding, or training. The manual tasks of recording, adding voiceover, and editing video content are completely automated with an easy-to-use platform that leverages browser automation, NLP, and text-to-speech technology. Videate’s AI eliminates the hassle of software video creation, offering special effect solutions and pronunciation tools to ensure the videos look, feel, and sound like they are human-made. Videate's automated language translations can transform a single piece of content into a globally-relevant resource. With an initial focus on B2B SaaS companies, we are very impressed with the team’s early traction and customer feedback that likens the previously burdensome process to magic. 

The management team is made up of a seasoned cohort of leaders and innovators. Co-founders Dave Gullo and Mark Hellinger are former C-suite executives with decades of experience in online video and enterprise application construction. They are highly motivated to tackle challenging problems, and their early traction speaks to their success at addressing a common pain point for SaaS companies, product managers, and B2B customers. We are thrilled by their product roadmap that demonstrates a deep understanding of how to apply AI to delight customers. We look forward to partnering with Videate to transform Customer Success and help B2B companies meet their customers’ needs with ease!